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WELCOME TO KASKAZI

The Kaskazi Network  is a retail distribution company that  organises this large and very diversified retail market/ traditional trade into manageable pockets served, managed and grown volumetrically and numerically by our Motorbike Sales Representatives (MSR’s) through cyclical sales activities.

Our objective is to build consumer awareness and increase preference for Clients’ brand. We reach out to outlets especially those located in densely populated areas which are not easily accessible due to the narrow paths and crowded housing structures.

We do so by deploying Motorbike Sales Representatives (MSR’s) across Kenya with each MSR uplifting stock from assigned wholesalers. All our MSR’s are equipped with customised tools to facilitate movement into the specific markets and with speed to restock as well as technology for live uploads of their sales for  faster information gathering for more accurate decision making through our live web based analytics portal.

Our objective is to build consumer awareness and increase preference for Clients’ brand. We reach out to outlets especially those located in densely populated areas which are not easily accessible due to the narrow paths and crowded housing structures

General Trade

  • Has over 148,000 retailers
  • Has over 30 million consumers who purchase from this market atleast 3 times a week.
  • Monthly turnover is Kshs 100 billion which comprises 75% of all FMCG turnover
  • Monthly spend by consumers in this segment on food is Kshs 60 billion and on personal care and household is Kshs 40 billion
  • Located in Densely populated areas with poor road network
  • Consumers in this market purchase small quantities hence “The Kadogo” market and purchase almost on a daily basis for daily consumption.
  • Operating hours is from early morning from 5am to late in the evenings till around 10pm and they pass a lot of credit to their consumers
  • These businesses are family owned and managed and hence purchases are done mainly on relationship basis