The Retail Outlets in Kenya average over 100,000 in number with an average daily purchase of Kshs. 3,000 presenting a market share potential of over Kshs 7.5 billion per month in sales experienced in this market if accessibility to these outlets is efficient and effective.
Kaskazi Network Ltd carries out a retail census periodically. Our retail census information acts as a planning enforcement tool to your company to guide in the deployment of optimal resources in areas where your brand is targeting and also give you knowledge of the Universe and how it is spread across the country.
Kaskazi Network Ltd provides enhanced visibility services countrywide through putting up your Point Of Sale or Display Material in your targeted outlets to ensure it stands out from competitors.
Our objective is to build consumer awareness and increase preference for Clients’ brand.
Has over 148,000 retailers
Has over 30 million consumers who purchase from this market atleast 3 times a week
Monthly turnover is Kshs 100 billion which comprises 75% of all FMCG turnover,
Monthly spend by consumers in this segment on food is Kshs 60 billion and on personal
care and household is Kshs 40 billion
Located in Densely populated areas with poor road network
Consumers in this market purchase small quantities hence “The Kadogo” market and
purchase almost on a daily basis for daily consumption.
Operating hours is from early morning from 5am to late in the evenings till around 10pm and
they pass a lot of credit to their consumers
These businesses are family owned and managed and hence purchases are done mainly on
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